For James, he found the right thing to work on, The Roost Stand, by being very close to a problem that affected him personally and discovering an unsolved problem in that space. He had been working at a laptop for years, hunched over, until it put him out of commission. RSI (repetitive stress injury), carpal tunnel, constant neck and back pain.
James started his career in aerospace engineering, worked on satellite and rockets, mainly on lightweight structures. When he came across the ergonomic crisis with his laptop, he found that no one made a compelling solution, something as portable as his laptop, that could help solve the bad posture laptops put us in. He then decided to put his engineering background into practice and worked to develop a laptop stand that was indeed very portable. He put it on kickstarter and they rest they say is history.